Meet GB Gentle Bear

Our Ambassador of care and compassion

This cuddly - but strong - guy was born of need. The toughest calls cops face are those where children have been traumatized. A few years back, we began working with our client, the South Australia Police, to give their officers a tool to help children cope. And allow officers to focus on the critical tasks at hand.

Since then, this familiar, loving presence has brought comfort and companionship to people around the globe. Touching thousands of lives.

Sure he’s cute as all get-out. But he’s a powerful reminder of what’s at the core of our business: People waiting to be reached. Needing to be helped. And longing to know they’re not alone

That’s why we love him.

We didn’t set out to make a mascot…we just wanted to help.

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